Heather Yamada-Hosley

Program and project manager — Operations expert — Effective leader

The Best Brands I Discovered in 2013

In the last year, I greatly increased my following of the tech and start up industries. Through this I learned about a multitude of companies and even became a user for some of them. How brands develop and interact with their user communities is a personal interest of mine, so I read about, follow, and …

Why I’m Not Afraid of Rejection

If your fear of being rejected is preventing you from taking a risk, whether it be career or relationship related, don’t let it. If you don’t ask, the answer is always “No.” And if the answer is “No,” well you’ll just be back in the same place as if you hadn’t asked. So why not …

A Day in the Life of a Content Developer

I wrote a post in the Medium collection “A Day in the Life Of…” and here it is: I live in the Silicon Valley with my two housemates and a very derpy cat named Patrick Copperpawts. I spend most of my time writing and developing content for my full time job as well as my …

You’re Not Trapped, You Have a Choice

Life is full of choices.  The every day decisions of what to eat, to buy, to wear, to do.  Then  there’s the decisions that guide your life’s path, what job to have, who to build relationships with, where to live.  With all these choices, there are still moments where you can feel like you don’t …

Company Culture Fit From an Individual’s Perspective

Many companies have shared how they take into consideration whether or not a candidate fits their company’s culture, mission, and values during the hiring process.  However, often less talked about is the side of the candidate and how they should consider company culture when seeking out opportunities.  How a company’s culture fits you is one …

One Privacy Point You May Have Overlooked on Facebook

There are many guides to make sure your Facebook privacy settings are what you want them to be.  This privacy concern is actually about a piece of information that can be found via your Facebook timeline URL and used to discover your presence elsewhere online.  The information is the user name in your timeline’s URL. …

How to Turn Customers into Brand Advocates

  There’s quite a difference between a customer and a brand advocate.  While both deserve your company’s attention, a brand advocate is always what you should ultimately be seeking to cultivate in those who use your products.  How do I know what turns a customer into a brand advocate?  Well, quite simply I went through …